MothLove

Designer Gretchen Jones has crafted an ethereal, mystical world for her beautiful clothing line MothLove.  Aside from the fact that I fell in love with a ton of pieces during my recent introduction to her work (esp the blazer she designed and was wearing), I was most impressed by the way she had cohesively branded her business. The overall look feels like a natural extension of her own personality and vision, the ideal way to market yourself, in my opinion. The video she has running on her site does a great job of encapsulating the overall feel of the clothing, and it represents Gretchen’s mellow, friendly vibe as well.

From her site…

You can find Gretchen working on a her record collection, daydreaming about rides on a 67′ BMW R60/2 600, contemplating the metaphysical, playing with her long hair, wearing pretty lingerie, working too late, trying to eat healthy and somehow, always wishing she was sun bathing by the river…Mostly in her mind, and sometimes outside of her studio.