Danish architecture firm Bay Arch (their site is worth a look, too) had a solution for the vulnerable Hollywood sign (until Hef stepped in to save the day as announced today). No one wanted to see the huge white iconic letters-in-the-sky get lost to a huge development project and architect Christian Bay-Jorgensen has a very LA solution: Turn it into a hotel.

Via Trendland
The hotel design project includes building the highest city hotel and transforming the Hollywood sign location into letter-shaped hotel units. Supposedly the best hotel in LA will offer 308 hotel rooms, each of which will offer beautiful accommodation, the hotel observation deck and panoramic view from the hill above the city.