Advertising Literally Thinks Out of the Box

In a day when consumers are demanding more and more of their brands, Formavision‘s “art campaign” approach to promotion offers a creative, unconventional method by literally changing the consumer’s three-dimensional experience. It’s the obvious goal of any brand to attempt to separate themselves from our noisy visual landscape. Extreme alterations of physical environments will certainly garner attenion at the very least. [via QBN]