the netherlands

Elegant Simplicity in Rotterdam

I was introduced to Dutch designer Rudin Swagerman‘s work after purchasing a license for BananAlbum, an online flash gallery he created.  Although this tool has been helpful for me on a few projects, I was most taken by his elegant, streamlined online design. Swagerman doesn’t break the mold (which can be exhausting), but instead takes...

Free Undies for the Dutch

At the this month’s Pink Pop festival in The Netherlands, Diesel provided the “One Hour Happy Shower” for concertgoers who needed a little freshening. For one hour, the dirty music lovers were offered hot showers, fresh towels, shower gel and free underwear. The marketing effort was a huge success and Diesel ran out of undies...