marketing

Knitting the Naughty Bits

Anne Richardson is putting your grandmother to shame. With the help of only one or two others, Anne knitted Bruno’s cheeky yellow lederhosen you now see plastered all over buses, billboards and boardwalks around the globe. She also created the ‘naked suit’ for Bruno and his colorful crew at a premiere in Amsterdam. Her “normal”...

Free Undies for the Dutch

At the this month’s Pink Pop festival in The Netherlands, Diesel provided the “One Hour Happy Shower” for concertgoers who needed a little freshening. For one hour, the dirty music lovers were offered hot showers, fresh towels, shower gel and free underwear. The marketing effort was a huge success and Diesel ran out of undies...

Advertising Literally Thinks Out of the Box

In a day when consumers are demanding more and more of their brands, Formavision‘s “art campaign” approach to promotion offers a creative, unconventional method by literally changing the consumer’s three-dimensional experience. It’s the obvious goal of any brand to attempt to separate themselves from our noisy visual landscape. Extreme alterations of physical environments will certainly...