I am in love with this personal and creative approach to marketing. European clothing brand Edwin invites different photographers to interpret each of their seasonal collections.  The most recent SS11 release is just as beautiful as past iterations with work by photographer Benjamin Robinson*.  Although I do love The Selby,  I prefer Robinson’s approach to environmental portraiture…natural, authentic, romantic and real.

Via the Edwin SS11 catalog:

All of the following photographs were taken in London where we were lucky enough to be invited to friends homes and places they felt were important to them. The photographs were not retouched, leaving the imperfections of life and dust present. The sun shon, then hid behind clouds, spring showers would open up on us and finally the sun would shine again. In essence, a true representation of a spring-summer season and capturing images of real people in their city.

*I couldn’t find Robinson’s work online, so if you have a link to his portfolio, please pass it along. Thanks.

Delicate observations and comments on the world from a young artist in London via The Unicorn Diaries. Presumably penned by artist Bunny Mitford, the work and writings deliver me to the heaviness and magic of being a young girl. Dreamlike, whimsical, syrupy sweet and melancholy. It’s easy to get lost here on a just-right hazy morning.

A few exerpts from Miss Mitford:

But you can’t be brave just from wanting.

I know that, sometimes, people are born and their hearts are too small.

There are diaries and dresses underneath. Letters from Kitty.
Everything I couldn’t bare to keep.

I remember the Before, the black cherry bubblegum, the broken book, the black and the white, the worry.

Creative, funky, quirky innovation from London-based concept store Darkroom.

The work of Doshi Levien is clean, curious, quirky and imaginative. Oh, and beautiful. This London-based studio is lead by Jonathan Levien and Nipa Doshi.  Their website explains that their work “celebrates the cultural hybrid and explores the synthesis between technology, story telling, industrial design and craftsmanship.”

Labour and Wait appreciates that the form of the tools and items that make our day-to-day more convenient is just as important as their function.  This lovely store has three brick-and-mortar locations in Japan and two in London. Bruce Pask of the New York Times puts it best: “the store’s contemporary take on antique staples acknowledges nostalgia yet avoids “Ye Olde” cheesiness.”

Beautiful work by HelloVon studio.

©copyright Ryan McGinley

My previous indifference towards Ryan McGinley’s photos (despite the hype) has dissipated since viewing his latest collection, Moonmilk. This series of gorgeous, haunting shots is now on display at the Alison Jacques gallery in London through October 8th.

Happy accident. I bumped into the work of Nick Waplington randomly in a friend-of-a-friend’s facebook album today while sitting in the Las Vegas airport. This British photographer “transforms mundane subjects into arresting images well-worth a double-take,” according to Paper Magazine. I can’t find his official site, so a google search or a visit to Paper is all I’ve got for now. 

Rare, vintage papparazzi prints of the gorgeous Brigitte Bardot on display in London at the James Hyman Gallery. Visit, purchase, or just click and browse images of an icon. {via FP}

I spotted this incredible HP Invent video on Vimeo and was intrigued enough to find out who was behind this insane one minute and twenty seconds.

Check out these clever and talented Londoners:

Tom Wrigglesworth

Matthew Robinson