At the this month’s Pink Pop festival in The Netherlands, Diesel provided the “One Hour Happy Shower” for concertgoers who needed a little freshening. For one hour, the dirty music lovers were offered hot showers, fresh towels, shower gel and free underwear. The marketing effort was a huge success and Diesel ran out of undies in minutes. Curious to know what the Dutch are banging their heads to? Pink Pop’s line-up included bands like the Foo Fighters, Metallica, Incubus, Rage, Flogging Molly and The Hives, to name just a few.